Travel industry leaders are saying that “transformational travel” is the next evolution. It has similar elements of experiential travel, but taken a step further—it’s travel motivated and defined by a shift in perspective, self-reflection and development, and a deeper communion with nature and culture.
"The 1.8 billion Millennials worldwide do display some particular characteristics that influence their travel behavior", Sarah Catlett, Senior Vice President with global consultants Kantar Futures, told participants at a recent forum. For example, this “first global generation” seeks authenticity, is very adaptable yet also has come of age with a built-in expectation of having control of their activities. In travel terms, they want to experience new cultures, blend experiences across different types of trips, encounter and engage with local people and have authentic experiences, she explained. For destinations to attract Millennial travellers they have to be “genuine and creative”, offering a mix of adventure and relaxation, she advised.
That is an exact fit to travel to South America.
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